SOUTHBAY PAVILION WINS THE ICSC SILVER AWARD

ICSC ANNOUNCES WINNERS IN ITS ANNUAL U.S. MAXI AWARDS
SouthBay Pavilion wins award for its
Pagbabahagi, Pagbayanihan, Pagbubuklod campaign

NEW YORK, May 19, 2014 – In keeping with its tradition of recognizing and honoring the premier marketing, community outreach, sales promotion, and visual merchandizing efforts within the U.S. retail real estate industry, the International Council of Shopping Centers (ICSC) is pleased to announce that SouthBay Pavilion, Carson, California, was presented with a silver U.S. MAXI Award. All winners represented the highest caliber of marketing excellence and exemplify collaboration, execution, and achievement within the retail real estate industry.

The 2014 ICSC U.S. MAXI Awards honor and recognize the premier marketing, community outreach, sales promotions, and visual merchandizing programs undertaken solely within the U.S. by U.S.-based retail real estate professionals and companies. These awards not only enhance and compliment the other industry regional award programs offered by ICSC, but provide information and insight to the entire retail real estate industry on what it takes to achieve the highest level of recognition in marketing and specialty leasing within the U.S. [Editor’s note: Visit our website for additional information on this center or for a complete listing of all winners.]

In 2012, the SouthBay Pavilion participated in a ground breaking partnership between the Philippine Consulate, governmental agencies, community organizations, LA based Filipino media outlets and local residents to celebrate Filipino American History month. Aptly titled Pagbabahagi, Pagbahanihan, Pagbubuklod meaning Sharing, Community Spirit, Unity, this month-long event featured different themes each weekend. The event entertained, educated, and brought awareness of the many contributions of Filipinos and Filipino Americans to mainstream society. Exhibits of traditional costumes, photography, art, health & business vendor expos, cooking and dancing demonstrations, and talent contests helped build bridges across age, ethnicity, gender, and citizenship.

Professional recognition for this award was given to Sweeney Mae Montinola, Marketing Manager, SouthBay Pavilion; Julie Cruz, General Manager, SouthBay Pavilion; Cheryl Roberts, CMD, Specialty Leasing, SouthBay Pavilion; Fred Sands, CEO, Vintage Capital Group; and John Desco, Executive Vice President, Vintage Capital Group.

ICSC announced the winners of the 2014 U.S. MAXI Awards for the first time ever during its RECon Convention, May 18, 2014 at the Encore Hotel in Las Vegas, NV. The 2014 ICSC U.S. MAXI Awards were open to U.S. shopping centers and shopping center companies, as well as specialty retailers, specialty leasing managers, marketing directors and/or general managers. All award-winning programs were implemented between January 1, 2012 and January 31, 2014.
All 2014 ICSC U.S. MAXI gold winners are eligible to win ICSC's VIVA Best-of-the-Best (Vision, Innovation, Value, and Achievement) Award. The VIVA Best-of-the-Best Awards recognize the shopping center industry’s most cutting-edge properties, innovative solutions, and creative responses to market trends throughout the world. These awards will be presented during RECon—ICSC's annual convention—in May 2015, which will be held in Las Vegas.
Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 63,000 members in over 100 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information, visit www.icsc.org.  

###

About SouthBay Pavilion

SouthBay Pavilion in Carson, California, is located on the 405 Freeway at Avalon Blvd., with direct exposure to over 350,000 cars daily in the Los Angeles trade area. With a new Cinemark Theatre under construction and projected to open by year end 2014, this 1.1 million-square-foot regional mall is anchored by Target Greatland, IKEA, Sears, and JCPenney.  The mall contains 84 specialty stores and restaurants including significant national retailers such as Old Navy, Children’s Place, Foot Action, Shiekh Shoes, Daniel’s Jewelers and more. SouthBay Pavilion is a destination for more than 2.5 million residents within a 10-mile radius. The 4,500 lit parking spaces provide a convenient and safe shopping experience. The 200-seat food court features many of the most popular family restaurants in addition to exterior restaurants such as Olive Garden, Buffalo Wild Wings, Chili’s, Tony Roma’s, Panera Bread, Five Guys and Burgers, Wing Stop, Sansai, Chuck E. Cheese’s, and Pieology. Amenities include conveniences such as separate family restrooms, a full service Guest Services Center and Security escorts upon request.  In addition, the mall holds over 200 events annually aimed at enhancing the overall shopping experience. These events include several free weekly events for the community such as Kids Club, Mall Walkers, Farmer’s Market and Zumba Fitness Club. For more information visit www.southbaypavilion.com.

About Fred Sands and Vintage Real Estate
Fred Sands began acquiring income producing real estate in the late 1960’s. Sands established the Fred Sands Companies, which ultimately became California’s largest independent real estate brokerage and financial services company.  Sands sold the Fred Sands Companies to Coldwell Banker in November 2000 and formed Vintage Capital Group in 2001 to continue his private investment activities in commercial real estate and operating businesses. 

Vintage Capital Group is headquartered in Los Angeles in the same Brentwood high-rise that Sands has owned and occupied for decades. Today Vintage Real Estate, a wholly-owned division of Vintage Capital Group, owns and manages a variety of regional malls and retail centers across the country.  The company’s focus is on acquiring underperforming regional malls where Vintage’s experienced retail team can apply its proven approach to repositioning and improving the properties.  Sands also founded Vintage Fund Management in 2002, a private equity fund focused on investing in established middle market companies that seek a long term capital solution and partner to provide financial and operational assistance to grow and expand.  Vintage Fund Management produces returns in the top quartile of all private equity funds and has never incurred a loss. Additional information can be found at www.vintagecapitalgroup.com, www.vintage-vre.com and www.vintage-vfm.com.