SOUTHBAY PAVILION MALL CELEBRATING FIVE YEARS OF FREE ZUMBA®
Celebrity Zumba® Instructor Loretta Bates hosts a commemorative island themed master class, proceeds from the event will benefit the Gardena-Carson YMCA
August 11, 2016 (Carson, Calif.) – SouthBay Pavilion celebrates 5-year Anniversary Zumba Island Party event with Loretta Bates on Saturday, August 13, 2016 from 8am – 10am located at 20700 Avalon Blvd., Carson CA, 90746 in Center Court. VIP tickets are $50 and general admission tickets are $25 each. Proceeds will benefit the Gardena-Carson YMCA.
The FREE Zumba® program is part of SouthBay Pavilion’s ICSC (International Council of Shopping Centers) MAXI (Marketing Excellence) award-winning campaign “Keep Your Mall-Mentum” – the fight against obesity. This campaign was inspired by the unsuccessful results of a Prom Dress drive spearheaded by SouthBay Pavilion and held in 2011. SouthBay Pavilion collected 99 gently used dresses and only 13 of the low income students were able to fit into the dresses. SouthBay Pavilion partnered with Gardena-Carson YMCA who provided a certified Zumba® instructor to lead a 5-week demo class that quickly became popular and exceeded expectations with 85-120 participants every week.
More than 1,200 SouthBay Pavilion shoppers and nearby residents have participated in the last five years and due to popular demand, a weekly Wednesday night Zumba® class was added.
Participants must rsvp at http://www.southbaypavilion.com/fitness.
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About SouthBay Pavilion SouthBay Pavilion in Carson, California, is located immediately off the 405 Freeway with direct exposure to over 300,000 cars daily in the Los Angeles trade Area. The 1.1 million-square-foot regional mall is anchored by Target Greatland, IKEA, Sears, JCPenney, the newly opened 13-screen Cinemark Theatre and 84 specialty stores and restaurants including other significant national retailers such as Old Navy, Children’s Place, Foot Action, Sheikh Shoes, rue21, and more. SouthBay Pavilion is a destination for more than 2.5 million residents within a 10-mile radius. The 4,500 parking spaces provide a convenient and safe shopping experience. The 200-seat food court features many of the most popular family restaurants in addition to exterior restaurants such as Olive Garden, Buffalo Wild Wings, Chili’s, Tony Roma’s, Panera Bread, Five Guys Burgers and Fries, Wing Stop, Sansai, Chuck E. Cheese’s, Pieology and more. Amenities include conveniences such as family restrooms, full service Guest Services Center, Security escorts and over 200 events annually aimed at enhancing the overall shopping experience and serving the community. These events include several free weekly events for the community such as Kids Club, Mall Walkers, Farmer’s Market and Zumba Fitness Club. For more information visit www.southbaypavilion.com.
About The Mall-Mentum Campaign. SouthBay Pavilion received two (2) prestigious awards, The Silver MAXI Award for Marketing Excellence and the U.S. Community Support Award in the West Region, for their community service project, KEEP YOUR MALL-MENTUM CAMPAIGN “Let’s fight obesity together”, at the 2015 ICSC (International Council of Shopping Centers) Convention.
Loretta Bates is an international fitness presenter and Zumba® Education Specialist. She also teaches hip-hop and belly dance, is a certified group fitness instructor and certified personal trainer and has performed in a European hip-hop dance troupe. Loretta is featured in the Exhilarate™ Body Shaping System, and the newest consumer DVD Incredible Results as seen on TV. She has trained instructors and presented at fitness conventions all over the world. Loretta is featured in various ZIN™ Volumes and the Basic 2 Instructor DVD. She is also featured in the Zumba® Fitness Core Video Game and the cover model and featured in the Zumba® Fitness World Party Game. She is ACE and AFAA certified.