High School Students compete to create a winning social media campaign for SouthBay Pavilion
April 11, 2017 – Carson Calif. SouthBay Pavilion, in partnership with ITEP, launched a Social Media Campaign competition for Carson High School’s Virtual Enterprise International (VEI) class instructed by Ms. Green. The goal is to help advance the students’ understanding of social media marketing in retail. The winners of the contest will receive cash prizes - $750 for the first place; $500 for the second place; $250 for the third place. The final judging will take place on Tuesday, April 18 from 11AM – 12PM at SouthBay Pavilion located at 20700 Avalon Blvd., Carson CA 90746.
The partnership with ITEP was established after SouthBay Pavilion’s marketing team was featured in the VEI class last November 2016. “The level of engagement from the students in Ms. Green’s VEI class during my retail marketing talk was inspiring,” Sweeney Montinola, Marketing Director for SouthBay Pavilion said. “It immediately sparked the idea of creating a competition involving the SouthBay Pavilion brand. This competition was developed to understand social media trends with teens as well as help advance the students’ knowledge about retail and social media marketing.”
SouthBay Pavilion has won multiple ICSC (International Council of Shopping Centers) MAXI awards for its creative efforts to serve the community. This social media campaign competition is a way for SouthBay Pavilion to provide an educational experience for high school students.
The contest was officially introduced to the VEI class on February 7, 2017. “Some students in my class have won awards for business marketing competitions,” Ms. Green, Instructor for Carson High School’s VEI class said. “SouthBay Pavilion picked the perfect class to invest their time and resources in and we cannot wait to hear all of their ideas.”
ITEP scheduled a field trip to SouthBay Pavilion on March 16, 2017 where student groups received advice for ways they can improve their initial ideas. Three weeks later on April 4, 2017, the preliminary presentations were held at Carson High School and students received additional feedback to prepare them for their final presentation on April 18, 2017.
The final presentation will be held at Center Court inside SouthBay Pavilion. The social media campaigns will be judged based on creativity, wise use of budget, implementation plan, results forecast, marketing plan and presentation delivery. This event is free and open to the public.
About SouthBay Pavilion SouthBay Pavilion in Carson, California, is located immediately off the 405 Freeway with direct exposure to over 300,000 cars daily in the Los Angeles trade Area. The 1.1 million-square-foot regional mall is anchored by Target Greatland, IKEA, Sears, JCPenney, the newly opened 13-screen Cinemark Theatre and 84 specialty stores and restaurants including other significant national retailers such as Old Navy, Children’s Place, Foot Action, Sheikh Shoes, rue21, and more. SouthBay Pavilion is a destination for more than 2.5 million residents within a 10-mile radius. The 4,500 parking spaces provide a convenient and safe shopping experience. The 200-seat food court features many of the most popular family restaurants in addition to exterior restaurants such as Olive Garden, Buffalo Wild Wings, Chili’s, Tony Roma’s, Panera Bread, Five Guys Burgers and Fries, Wing Stop, Sansai, Chuck E. Cheese’s, Pieology and more. Amenities include conveniences such as family restrooms, full service Guest Services Center, Security escorts and over 200 events annually aimed at enhancing the overall shopping experience and serving the community. These events include several free weekly events for the community such as Kids Club, Mall Walkers, Farmer’s Market and Zumba Fitness Club. For more information visit www.southbaypavilion.com.
About ITEP – International Trade Education Program – ITEP connects high school students to careers. Through partnerships with industry and educators, ITEP prepares high school students for careers in high-wage and high-growth job sectors through career exploration activities, industry mentoring, paid summer internships, and college scholarships. Founded in 1999, ITEP currently supports 5,100 students annually in 21 career pathways at 15 public high schools across three school districts in Southern California.